Auctions are
an established method of selling various types of items around the world and
have a long history, having been recorded as early as 500 B.C. The auction
method has been proven over the years to be the best method of establishing
true market value.
What is an
auction?
It is a marketing without a price process which allows interested parties to make competitive
bids to purchase an item in an open, transparent & public forum.
Open, Transparent
and Public are three key words in describing the auction process, with
interested parties being able to observe what competing parties are prepared to
offer i.e. make a bid and accordingly compete with a bid of their own if they
see value at that level.
Selling by public
auction provides control for the sellers, eliminates financial, is open to
everyone, there is no cooling off period and usually results in a faster sale
reducing time in the market. Urgency is created as auction day is a call to
action with auction day bringing negotiations to a head with buyers competing
amongst themselves hence creating competition.
As an
auction programme is for a defined period of time; maximum profile &
exposure is achieved according to the seller’s marketing budget. A skilled
auctioneer becomes the best negotiator on the seller’s behalf, with the
negotiations (the bidding) going up rather than down. Side agreements can be
entered into between parties, enabling flexibility on terms to suit individual
buyers.
The great
advantage in selling by public auction for you the seller is it creates
certainty and peace of mind with the deposit paid on the fall of the hammer.
Sale by public auction also enables any premium currently available in the
marketplace to be achieved.
For the
buyers it is transparent, they know their competition, every buyer competes on
a level playing field and they won’t get pipped by a $1000 if they don’t want
too. The other important aspect for buyers is that evidence of market value is
confirmed by the bidding level which provides reassurance to other buyers to
compete at that level.
So now I ask you. You the seller of your property.. Why would you sell any other way? Call Harcourts today for further information regarding our auction process.


Hot Tips for Selling in Summer
It’s becoming the hottest period of the year and as the sun comes out, so do the hats, cold drinks and backyard barbecues.
Summer is the season that all us Hawke’s Bay locals long for all year. It’s also a season where a lot of potential buyers are facing the heat to look for their next dream home. We’ve put together a few tips for you all to make your home more summer-friendly to potential future buyers; this will improve your chance of achieving the best sales result for your property.
Revitalise with colour
Using the correct colours can add a summery, fresh and cool appearance to your home and don’t worry; you don’t have to spend your life’s savings on repainting the walls. We’ve actually found that a common interior design trend for 2015 and 2016 is to keep walls fairly neutral. The interior designers suggest that we all start investing in bright, summery cushions and décor, fresh fruit and bright flowers which will give your home that fresh and colourful edge. We like to think blue is the best colour to use in any house, blue being the colour of Harcourts.
Let the outside in
Open all the windows and all the sliding or bi-fold doors. Air-conditioning may be a quick way to cool down your home, but people now want to feel the natural air on their skin. We suggest that you consider using the air-conditioner only before a home inspection and then open all the windows and doors to let in the fresh air and summer breezes.
Allowing natural airflow through open windows and screens, with your fans turned on at a low speed can help to show how cool your house is naturally, as well as emphasising outdoor entertainment areas and gardens.
Revive the garden
Your garden is often the first thing to make an impression on prospective buyers, and as we all know, first impressions often last the longest. This is why it is paramount to ensure your grass and garden is tidy before your open home. In summer, our lawns and shrubbery tend to grow faster due to our increased heat here in Hawke’s Bay, and because of this heat, some plants need additional watering. We suggest making sure your lawn is mowed, hedges and unruly shrubs are trimmed, and any wilting or dead plants are revived or removed before your open home.
Everyone loves outdoor space
A Hawke’s Bay summer really is the ultimate time of the year to showcase your home’s outdoor area; this is because we spend most our time out there. So spend some time making it look as appealing as possible, bring through those bright coloured cushions and décor. Put away any pool toys or play equipment, consider replacing or buying new outdoor cushions for seating areas, place a bowl of fruit or fresh flowers on outdoor surfaces or even a jug of Hawke’s Bay grape juice, sweep and tidy entertainment areas and even consider staging these areas to show just how inviting the space is in the warmer weather. It is important that your potential buyers feel as if they too could live there, so dress the space to be as inviting as possible.
Overall, the best tip for selling this summer is to put on what we call your ‘buyers shoes’ and take a look around your house as if you were inspecting it for the first time on a hot, sunny day. When you walk around, think about what appeals to you the most and think of what you can do to further enhance that area. Also take the time to consider what needs to be done to fix any problem areas. Happy summer selling!